AAF West Michigan

This past Wednesday was the first Fall meeting of AAF West Michigan. Dave Lorenz, the Manger of Public & Industry Relations for Travel Michigan was the speaker. He shared insights into the creative approach and development of the Pure Michigan brand. Forbes ranked the Pure Michigan tourism campaign its highest rated state tourism campaign, and sixth on the list of its top ten tourism campaigns worldwide, saying, “…this campaign sells with its simple and universal message: that sometimes we all need to get away from life's stresses and relax a bit.”

Once again it was an excellent event to inspire creativity and develop relations in the advertising industry. Good food never hurts either!

Sweetwater Sound

This Friday my friend Matt Hanegraaff (left) and I (right) made a three hour road trip down to Fort Wayne, Indiana to visit Sweetwater Sound. As many musicians know, Sweetwater is one of the premier music retailers in the country, particularly when it comes to "all things recording". I have been a faithful customer for many years and have placed a high value on their knowledgeable staff, and superb customer service. They have an amazing facility and it was a great pleasure to meet my sales rep in person and check out a lot of great gear first hand.

-Dave

The Creative Constant

An excellent quote by Paul Williams on the craft of music.

"What remains constant in this whirlwind of change is the art and craft of the creative process. Composers and songwriters have a unique gift – the ability to combine sparks of inspiration, imagination and life experience with talent, hard work, and often a little bit of magic, to create music that touches other people's lives. The music creators' gift is the engine that drives our industry. Its value should never be underestimated."