This past Wednesday was the first Fall meeting of AAF West Michigan. Dave Lorenz, the Manger of Public & Industry Relations for Travel Michigan was the speaker. He shared insights into the creative approach and development of the Pure Michigan brand. Forbes ranked the Pure Michigan tourism campaign its highest rated state tourism campaign, and sixth on the list of its top ten tourism campaigns worldwide, saying, “…this campaign sells with its simple and universal message: that sometimes we all need to get away from life's stresses and relax a bit.”
Once again it was an excellent event to inspire creativity and develop relations in the advertising industry. Good food never hurts either!
